local development projects

a tip for selling to businesses

A development project could be a new housing community, shopping center, office park, or mixed-use complex. Often these projects are announced in the very early stages in an effort to attract tenants. Development projects create spending clusters -- groups of consumers and businesses that will spend money in the area of the project.

By the time the project is advertised, most opportunities for construction contractors and construction-related activities are likely fulfilled.

Additional sales opportunities exist for all types of products and services, so you need to make your product or service known within the spending cluster. First, contact the developer and ask how it’s helping new tenants find services. Second, network in the area. Find (or start) a networking breakfast meeting for new business tenants. Third, visit the area often and look for opportunities to introduce yourself to the community.

Sales opportunities typically exist for printing, cleaning, delivery, landscaping, moving, storage, service repair, and design/ decorating.

Development projects are advertised in the business and real estate sections of local newspapers, or check the websites for local city or county planning boards.

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