association websites & membership directories

a tip for selling to businesses & consumers

You’ll find associations for nearly every type of business or industry that you can imagine. Identify those associations to which your prospects and customers may belong. Associations know the value of their membership bases, large or small. It’s not easy to gain access to these members, and most associations don’t publish their membership directories for free, but many will sell their directories.

The American Society of Association Executives (the association for association managers) offers a list of thousands of associations searchable by name, location and industry. You can find it at http://www.asaenet.org/AssociationSearch.cfm.

If you work for a larger company, consider asking several people to join several different associations as individual members. The directories can be shared in the office among people selling in different territories.

You may find success in the group if you position yourself as the expert provider for your product or service, and become active in the association by taking on committee and leadership responsibilities.

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